Re:Make 2014

This past week was Brit & Co’s second annual Re:Make Conference in San Francisco. For the second year my friend and crafting cohort Cathie from tinsel + trim joined me for this trip. I was super excited about the speakers this year, and they did not disappoint. Here are a few of my takeaways from the day.

Cathie & Kathy

 

77% of adults feel like they have lost their creativity.

Brit Morin, Founder and CEO of Brit & Co.

 

That statement kind of threw me for a loop since I am in what is considered a creative profession. But WHY are adults not feeling creative? We all have jobs, other priorities, and lack of time. I agree with that statement 100%. So if we want to be creative, why aren’t we making the time to do it?

Even though the majority of adults aren’t feeling creative, the world of making and handmade has gotten stronger over the past few years, and it will get bigger in the next 5 to 10 years. Bring back the boutiques and independent makers!! It is technology that has made the Maker Movement. Technology has allowed makers to learn new skills via the internet, and materials are easier to access due to the internet. In addition to that, the influx of collaborative community spaces has helped new products come to market faster than in the past. Such community spaces like TechShop, Makerspace, or MakeShift are leading the way in these communal spaces.

Mark Hatch, CEO of TechShop was at Re:Make, and despite the power going during his presentation, this Former Green Beret handled it like a pro!! He didn’t need a mic cause he was fantastic! His excitement and enthusiasm for the Maker Movement made me inspired. Just some of the amazing products that were invented or finessed at TechShop were Square, BioLite, DripTech, and Embrace.

 

People that are a part of the Maker Movement are developing the skills to change the world.

Mark Hatch, CEO of TechShop

 

Mark Hatch

Some of the other inspiring creators were on hand to demo their new products:

Drop (Ben Harris, CEO)
This ipad app and scale helps the inexperienced and experienced baker make perfect baked goods every time. The wireless connection between the app and scale help measure, calculate, and walk you through the steps of baking. This was cool. Maybe it’ll help me actually bake some bread. :)

Birdi (Mark Belinsky, Co-Founder and CEO)
Inspired by his Russian grandmother, he helped create a smart air detector that monitors the health of your air. Since 73% of smoke alarms fail, he wanted to make something that works and matters.

Nomiku (Lisa Fetterman, Founder)
Lisa created an immersion circulator and sous vide machine. HUH? Cooking sous vide is a method of cooking food in plastic bags in a temperature controlled water bath. This might sound complicated, but the new Nomiku coming out next year will be wireless and you will be able to control it with your phone app! I need to get my hands on one of these. Plus she was an absolute doll!

Upwell (Justin Porcano, Designer)
Justin wanted to add function to a light switch plate, so he created the Wallhub. And the best part of his process so far (in my opinion) is how he tested his creation in IKEA. This video of this user experience research is hilarious, bold and awesome!

 

Create an opportunity for yourself beyond the product.

Justin Porcano, Designer for UpWell

 

innovative_products

One of my favorite moments of the conference was a panel of heavy hitters moderated by Evelyn Rusli, Technology Reporter for the Wall Street Journal, featuring Bradford Shellhammer (Creative Director of shellhammer.co & Founder of Fab.com), Brit Morin (Founder & CEO of Brit + Co), Craig Dalton (CEO & Co-Founder of DODOcase) and Zach Kaplan (CEO of Inventables.) They gave some tips and insights to how they started their businesses, as well as talked about where they see the Maker Movement going in the future.

panel

Not only were there amazing speakers we had two Make Breaks to get our creative juices flowing. Sponsored by Michaels and Wilton, we made some cork covered vases and tried our hand at decorating cupcakes. My vase turned out cute, but my cupcake…well not so much. You won’t be seeing it here. :)

michaels_vase

And R2D2 even made a special appearance. Gotta love that little fella.

r2d2

Saturday Re:Make hosted their Maker Festival chalk full of talented artisans and DIY booths. They had everything from jewelry to paper goods. I didn’t go has crazy as last year, but I did visit my favorite maker booth called Hellbent by Beth Naumann. I absolutely adore her jewelry, and she even remembered which necklace I bought last year! :)

festival_napkins

festival_halfhitch

festival_cork

I walked away inspired and motivated. I look forward to next year!

KK_scissors_aqua

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